| Getting started | Audit and first measurement in the first week of the subscription | Usually after a call, an audit and a separate proposal | Depends on when that person has time |
| Google rankings | 50 to 400 phrases checked every week, number listed in pricing | Usually in a monthly report, number of phrases varies | Often a spreadsheet of rankings now and then |
| AI answer tracking | Every week, a fixed list of 30 to 200 questions across several engines | Increasingly offered, usually in higher tiers, question count rarely published | Usually occasional manual checks |
| Technical fixes | Shipped in your site's code | Often a report of recommendations for your developer | Depends on skills and access |
| Who writes content | We do: articles and pages as listed in your plan, you approve the facts about your business | Often a separate copywriter, or content is on you | Usually a separate service, or your own work |
| Links from other websites | Number set in the plan: business directories and guest articles, no bought link packages | Varies, sometimes link packages without a list of sources | Depends on that person's contacts |
| Reporting | Weekly: Google rankings, share of AI answers next to named competitors, Search Console and Bing | Usually monthly: phrase rankings and site traffic | Varies, often a spreadsheet of rankings |
| Languages and markets | English and Polish, two markets at once on Pro | Depends on the agency | Usually one language |
| Contact | By email on Start, a weekly call on Growth and Pro | Account manager, meetings usually once a month | Directly with the person doing the work |
| Price | Published, from $790 a month | Often only after a call and an audit | Usually lower, depends on scope |
| Contract | 3-month minimum | Varies: from one month's notice to annual contracts | Flexible |
| Continuity | Weekly tracking, holidays included | A team and an account manager | One person |
